UPDATED: Medical Advertisements/Endorsements Separation of Church & State or Guacamole & Twizzlers : Media & Advertising
September 21, 2014
Updated: September 24, 2014
#Native Press Releases
It’s as though John Oliver is talking to Johnson & Johnson and The Wall Street Journal
in his HBO piece: Native Advertising
Updated: Reporter, Wendy Halloran, for local NBC Channel 12 affiliate recently ran a piece on a plastic surgeon, Dr. William Leighton, after two women filed complaints against him.
When Debi Koolick needed corrective surgery on her breasts, she chose Dr. William Leighton, who’s been featured 15 times in Phoenix Magazine’s annual Top Doctors roundup. Physicians are selected for the issue based on peer voting.
Interestingly enough if you go to the Arizona Medical Board it’s tough to find a complaint against any doctor, let alone Dr. Leighton. Here’s the trick, as a patient, you’ll need to read through all the minutes (each year and each meeting)of the Medical Board meetings to know if a doctor has been brought before the Board. And it takes a lot of minutes to read through the minutes which is likely by design:
Right after that surgery, Koolick received a text message from Dr. Leighton, which she shared with us. It read: “They will be awesome, patience and no worries. You’ve been dusted by the Boob Fairy.”Complaints allege Valley doctor disfigured women’s breasts
Koolick sought out a specific wound-care specialist, but in a series of text messages she shared with us, Dr. Leighton was adamant she not go to this other doctor. Leighton sent Koolick one such message, which read, “Good no more despiration [sic] behavior please. Did you see April Phoenix Magazine?” That’s the publication in which Leighton’s been featured 15 times.
I’d be curious to know if Dr. Leighton’s practice took out an ad in Phoenix Magazine; because, we’ve now seeing the dangers of Native Advertising as it relates to patients in medicine. Many confused patientst could view these types of popularity contests as medical endorsements which is the problem when journalism forgets its role in the community.