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UPDATED: Medical Advertisements/Endorsements Separation of Church & State or Guacamole & Twizzlers : Media & Advertising

UPDATED: Medical Advertisements/Endorsements Separation of Church & State or Guacamole & Twizzlers : Media & Advertising

September 21, 2014

Updated: September 24, 2014

#Native Advertising

#Native Press Releases

It’s as though John Oliver is talking to Johnson & Johnson and The Wall Street Journal

Is Johnson & Johnson In Bed with The Wall Street Journal


Johnson & Johnson and The FDA

Johnson & Johnson holding hands with The FDA

in his HBO piece: Native Advertising 

Updated: Reporter, Wendy Halloran, for local NBC Channel 12 affiliate recently ran a piece on a plastic surgeon, Dr. William Leighton, after two women filed complaints against him.

When Debi Koolick needed corrective surgery on her breasts, she chose Dr. William Leighton, who’s been featured 15 times in Phoenix Magazine’s annual Top Doctors roundup. Physicians are selected for the issue based on peer voting.

Interestingly enough if you go to the Arizona Medical Board it’s tough to find a complaint against any doctor, let alone Dr. Leighton. Here’s the trick, as a patient, you’ll need to read through all the minutes  (each year and each meeting)of the Medical Board meetings to know if a doctor has been brought before the Board. And it takes a lot of minutes to read through the minutes which is likely by design:

William Leighton

It currently shows that Dr. Leighton has no Board Actions and yet “he stopped practicing because he was bored” anyone who reads this page knows that language to be inconsistent and contradictory language to action (think Roger Goodell NFL-not stepping down), physicians, especially surgeons, don’t just step down.   There’s more to this story!  Keep digging Wendy! 
Right after that surgery, Koolick received a text message from Dr. Leighton, which she shared with us. It read: “They will be awesome, patience and no worries. You’ve been dusted by the Boob Fairy.”
Complaints allege Valley doctor disfigured women’s breasts

Koolick sought out a specific wound-care specialist, but in a series of text messages she shared with us, Dr. Leighton was adamant she not go to this other doctor. Leighton sent Koolick one such message, which read, “Good no more despiration [sic] behavior please. Did you see April Phoenix Magazine?” That’s the publication in which Leighton’s been featured 15 times.

I’d be curious to know if Dr. Leighton’s practice took out an ad in Phoenix Magazine; because, we’ve now seeing the dangers of Native Advertising as it relates to patients in medicine. Many confused patientst could view these types of popularity contests as medical endorsements which is the problem when journalism forgets its role in the community.

  • Pastor Jim

    That was a refreshingly honest bit of video! Thanks for posting it!

    September 24, 2014 at 8:33 am

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