General Mills Showing People How Not to “Like” Their Company
Have you ever absentmindedly clicked “Like” on a Facebook post? How about for a product that was advertised on your Facebook page? First, it’s getting increasingly difficult to tell the difference between a story and the ads under Facebook’s new format which is somewhat deceptive in its own right; and, second, it may prevent you from future legal action if you “Like” a product post as reported last week.
According to Mashable either through legal misunderstanding or media backlash: A rep for General Mills, though, NOW says those communities don’t include Facebook. Those who join one of the online communities are required to use informal negotiation via email or go through arbitration — rather than the courts — to seek relief if they have a dispute with the company. It’s still tough to tell if that’s accurate.
A General Mills rep offered the following statement from the company:
While it rarely happens, arbitration is an efficient way to resolve disputes — and many companies take a similar approach. We even cover the cost of arbitration in most cases. So this is just a policy update, and we’ve tried to communicate in a clear and visible way.
This is inconsistent and contradictory language and is a red flag warning that the company may employ The Sociopathic Business Model™. The statement is anything but clear and the lack of true transparency encourages us to run General Mills’ statement and position through the model:
-Viewing customers as accomplices when purchasing their product and victims when something goes wrong (force of arbitration)
-Pathological lying (we’ve tried to communicate in a clear and visible way) AND (Law experts contacted by Mashable say they believe General Mills is the first food company to require consumers to enter into such an agreement)
-Lack of shame, remorse or guilt
-Lack of accountability (many companies take a similar approach)
It appears The Sociopathic Business Model™ is supported. According to Mashable when asked what a consumer should do, Richard Daynard, Northeastern Distinguished Professor of Law, responded, “A smart consumer would actually not buy General Mills products.”
They changed their policy back after FORCED ACCOUNTABILITY
See the full list of General Mills products and join the campaign to boycott (there’s an app that will help you when you shop): DO NOT “LIKE” GENERAL MILLS