Are Girl Scouts LoJacked?
There is a future female CEO hanging out in the Girl Scouts (first Entrepreneur Barbie)* and now this! A marketing strategy that would make any startup proud, Girl Scout Danielle Lei ,13-year-old, and her mom set out for a San Francisco medical marijuana clinic on Monday, armed with boxes of Tagalongs, Dulce de Leches and other cookie varieties she and other scouts sell annually. (Seriously, I didn’t know the GS make Dulce de Leches-Do you think they LoJacked the Girls Scouts, yet? ) She sold 117 in two hours and in comparison outside of Safeway she sold 37 boxes less in the same two hour period. I hope she earned her Business Startup and Strategic Marketing Badge, or the attention of the top business schools!
*I used to play Business Barbie as a kid-dreams do come true! My older sister, Amy and I decided one evening at dinner when we were kids that we were going to grow up and produce an anatomically correct Ken Doll (which really pleased our dad) . Then we grew up and realized most men don’t have balls anyway. Guess Mattel got it right all those years ago.
And Mattel, you almost had this one-put all the ladies in a line-they Beyonced the white one-boo!
From Barbie to bongs, it was a good week!
And in keeping with the theme of amazing women, meet a young woman and her friend Ruby-who love adventure!
Have the munchies for more? Read the full Girl Scout story here: http://mashable.com/2014/02/20/girl-scout-cookies-marijuana/?utm_cid=mash-com-li-main-link