
UPDATED: St. Martin’s Press, Julia Allison & The Sociopathic Business Model™
Updated June 3, 2017 Almost a year after my exchange with private citizen Julia Allison, she tries (and misses) the mark once again during what is likely a resurrection tour. Allison should quit trying to be famous. She should marry the mediocre partner mentioned so dispassionately in the revisionist’s history article below:
Updated: June 28, 2017 Julia Allison Demands She’s A Private Person-It Doesn’t Work Like That.
Ms. Allison:
First, you reached out to me unsolicited and demanded that something be “off the record.” The other party must agree and I do not. Second, simply by stating that you are a “private person” despite making your social media private for a few months does not make that a factual statement after years on the internet in which you publicly sought to be a very public person who was previously written about on my website.
What I find curious Ms. Allison is that the image within the article that you’re referencing, and did not purposely link, was dated February 26, 2016 (past the statute of limitation for defamation) from within an article that was published May 26, 2015 (again past the statute of limitation for defamation). It is both inconsistent & contradictory of your known nature to state that “you’ve just come across” my post which suggests that this is an attempt to manipulate facts which could be viewed as unethical and possibly illegal if it’s an attempt to reset a false defamation claim clock.
What’s also curious is that your father Peter Baugher, appears to be a former Partner at the law firm Honigman, Miller, Schwartz & Cohn LLP and registered this year (2017) Baugher Dispute Resolution LLC. The timing of your father’s new company and your reaching out now, claiming you just saw the post from 2016/2015 is inconsistent & contradictory to both you & your father’s previous attempts to remove negative truthful information from the internet.

While the Brit & Co investment of $5,000 may be true I was not able to find any information online to support these claims, nor have you provided any proof.
Ms. Allison you did offer happiness coaching and implied it was for a free session (singular) (your PS on the post above), where it would stand to reason that your intent would be to eventually charge. Whether or not you charged or not is irrelevant, it’s truthful that you were marketing on public social media your services as a happiness coach. If someone created the ad without your knowledge, as you are now stating, over a year later, as private person, then you should try and figure out who but it was not me. Although again it’s inconsistent & contradictory that I remember seeing a mock-up of your book cover, Experiments in Happiness, where the book never existed, and despite your current claims that you do not have a team creating marketing collateral for you, it was in fact created.
Your opinion of me, favorable or otherwise, does not matter because I would have to respect you in order for that matter and, we are in no danger of that happening.
What you are asking me for free, is actually from a paid consultative role which I would never agree to, and is so overly-familiar and entitled, which proves to me, despite your claims to the contrary, that you’ve not learned.
New starts are earned through accountability, you can’t ask for them. Again, being off social media for a few months after almost a decade of creating the public figure persona doesn’t go away over night. Ms. Allison while you were asking (image) the questions about women in tech, I was while working for a venture capital funded-startup based in Menlo Park, CA, figuring out the answers (substance) and solving problems. Simply stating a problem is a complaint, looking for solutions to the problems actually works towards fixing them.
People wanting instantaneous absolution for previous unethical and or illegal behavior is again consistent with the #ProfessionalVictim under The Sociopathic Business Model™.
Andre Vaseghi /Ainsely & Co.
I put this disclosure not because anything I wrote was defamatory, it wasn’t but I’ve grown tired of people who I’ve written about contacting me to first, butter me up, and then second, when I refuse to take down the post in question, I’m threatened illegally with false defamation suits.
Oh that’s an inconsistent & contradictory statement Ms. Allison, one in which the internet supports.
She lives in a fantasy world.
Not once a week, but I’ve written rather extensively about entitled, often unhinged people who represent companies that want to get away with unethical and or illegal behavior without accountability. They, on behalf of the company (image is tied to profit) do not want this negative truthful information exposed and when flattery doesn’t work to remove content they usually move on to illegally threatening to falsely sue for defamation, without having a legal leg to stand on. Some will stop at nothing, including breaking the law to achieve those ends.
So, no Julia you are not the first and likely not the last to reach out and try and plead your case or think that you can manipulate me. It’s not personal, it’s professional and it’s written about because it follows the patterns of The Sociopathic Business Model™. It’s written about so that other people who may be experiencing similar situations in their lives perhaps now have some different ways to deal with a problem. It is the purpose of this site. You or anyone written about are not extraordinary but all are rather pedestrian and unremarkable but all too common in the business world.
I’m locally represented by Mike Pruitt, Nate Hill, and Steve Laurenti of Jackson White regarding harassment from those seeking to threaten and intimidate into removing negative truthful information or making false defamation claims. Note: Filing of a fraudulent defamation lawsuit will result in my seeking a minimum of eight times my legal fees, all previous information will be turned over to federal authorities for prosecution to the fullest extent of the law and any attorney filing false defamation suits on behalf of clients will be turned into their State Bar and to federal authorities for prosecution. Melayna Lokosky
Updated: May 27, 2016
St. Martin’s Balks At “The New Julia,” Demands Return Of BOOK Advance
#ForcedAccountability Looks like someone in the publishing industry is ethical after all. St. Martin’s Press demanded the return of Julia Allison Baugher’s book advance for Experiments in Happiness, when the manuscript(s) failed to mirror the book proposal,which landed her the original deal. Manipulating facts, not recognizing the right’s of others without shame, remorse, guilt or accountability while placing blame just didn’t fly at St. Martin’s Press, who’ve officially made it off The Sociopathic Business Model™ list and over to The MMpiHer Method™, as an ethical, trusted company to support.
I believe that’s the first reversal from unethical to ethical on the site. Congratulations St. Martin’s Press!
Updated: February 19, 2016

Julia Allison’s Free Happiness Coaching Session via Facebook
Julia Allison journalist, author, sex expert, reality tv star, media expert, dancer, happiness coach. If pathologically, manipulating facts without shame, remorse, guilt or accountability while placing blame on others for their own unethical and illegal behavior, is the road to happiness –I’ll pass. When someone in their 30’s hasn’t held a position in the same field, earning a steady paycheck (W-2 or 1099), for at least five years it’s a RED FLAG, especially if coaching is involved. This new market of unregulated, underqualified, self-proclaimed experts teaching or coaching others is ripe with fraud. The real road to happiness starts with making informed decisions based on facts in order to prevent consumer victimization. I already know that I would not work with or as a consultant would not recommend that of any clients work Julia Allison because of a pathological history of unethical behavior.
Do your homework before giving anyone your hard earned free time or money!
- Ask to speak live to references (Google search the references to verify they aren’t just friends giving good reviews)
- Ask what specific contributions they’ve made in advisory roles (sometimes companies will want the image vs the substance of having people in these roles). Meaning they’re in a role or on a website but offered no real value.
- Ask for hard copy samples of work, specific to your needs when hiring a consultant
- Ask for documentation that verifies previous income claims
- Always sign an NDA (Non-disclosure Agreement) with any coach or consultant. This prevents them selling, exploiting or profiting from your problems.
juliaallison.com/coaching is dead-linked, meaning she’s not currently charging, and Media Expert Julia Allison’s website has not been updated since roughly 2013. As stated above she is offering free 60-90 minute happiness coaching to the first ten people.
UPDATED: September 11, 2015 Julia Allison at Brit + Co event inconsistently makes no mention of her previous investment in the company
UPDATED June 15, 2015 Julia Allison states she’s an investor in Brit + Co (below the main story)
UPDATED May 28, 2015
May 27, 2015
Julia Allison and her “brand” represent everything I personally avoid and professionally caution clients to avoid when seeking help if they’re serious about marketing. Allison’s brand pathologically manipulates the rights of others without shame, remorse, guilt or accountability while her brand places blame on her clients which pretty much makes her the worst business partner & the poster child for The Sociopathic Business Model™.
Marketing vs Branding
Her lack of ethical behavior has been called into question on this site as well as countless other places on the web, the least of which what she incorrectly refers to as her “hate” site Reblogging Donk but is really just a site that forces accountability for her inconsistent & contradictory language to action.
UPDATED:
Not one to believe in coincidence I noticed late this afternoon that the site (which I do not own and do not know who does) Reblogging Donk is down. Previously the subject of that site Julia Allison (Baugher) and her attorney father Peter Baugher, tried and successfully for a time shut that site down. Mr. Baugher’s defense was essentially it’s unfair anonymous people use the internet. If the subject of that site was responsible for today’s shut-down then the previous argument of anonymous speech is inconsistent & contradictory language to action because I do not write this site anonymously. The site in question was also previously down when the host(s) forgot to pay the renewal fee (it happens to everyone). I’ve reached out to the site and will update again if new information becomes available.
Where does Julia Allison live again?
YOU KNOW YOU LIVE IN SF WHEN … you go through incense like a nicotine addict goes through packs of cigarettes. Just. one. more. SNIFF.
— Julia Allison (@JuliaAllison) April 5, 2015
Julia Allison last previous Facebook post as on May 22, 2015 stating she was off the internet and attending Camp Grounded a digital detox camp for adults. Pretty sure the rest of us call that willpower & restraint or actually being an adult..
Almost manically ( just like someone from San Francisco checking this site for updates during the same time) making up for lost time after digital detox Allison’s first Facebook post. (Note the lack of location) Allison’s second Facebook post stating she’s leaving for Princeton, NJ to spend time with her father, the same father that previously shut down Reblogging Donk. (again note the lack of location)
Does someone need to go to digital detox again? Allison’s third post of May 28, 2015 (no location)
Allison’s fourth Facebook post of the day isn’t really a great endorsement for Camp Grounded, is it? (no location)
Whoops! Julia Allison’s fifth Facebook post indicates she’s still in San Francisco at roughly 2 PM on May 28, 2015.
And despite the lack of location on this post (the sixth post and so far final post) it would indicate Julia Allison was still in San Francisco at 4 PM on May 28, 2015 unless she traveled with these hand written in crayon-written notes to show her father and his Princeton buddies from her time at adult camp.
5/29/2015 End up update.
Haters vs Forced Accountability
<div class=”statcounter”><a title=”web analytics” href=”http://statcounter.com/”><img class=”statcounter” src=”https://c.statcounter.com/09577782/0/ab9e9e05/1/” alt=”web analytics” /></a></div>
This is why it’s so important for any ethical company thinking of hiring brand ambassadors (don’t) or thinking of working with another company should do their due diligence when it comes to ethics and accountability. Hiding behind such glib statements as “without thinking through,” should serve as red flag for any consumer looking to brand ambassadors (who are company paid tools of manipulation) when helping making decisions that could possibly harm you or your family.
And don’t be fooled by the number of followers a person has on Facebook, Instagram, Twitter as more often than not those numbers are purchased. This is again an unethical tactic (it doesn’t matter that others are doing it-it doesn’t make it any more right or ethical). I refuse to work with or endorse anyone using tactics meant to deceive either a company or consumers which is exactly what buying fakes “like” or “fans” epitomizes. It is much harder to grow a business ethically with sustainable growth and many unethical will purchase what looks like hypergrowth as a means of attracking the ability to shill brands for personal gain-That’s a another red flag.
Julia Allison’s previous and or current support of Sony, Radio Shack, Cheesy Skillets, Sea World, Coobie, and Yandy lack any continuity, and continuity is something a client should look for when hiring an ambassador (again if a company is hell-bent sent on it-I truly discourage this as the focus is on image (branding) and not the product (marketing).
@JuliaAllison Kinda lost any credibility with the whole “eat healthy” schtick when you advertised processed “Cheesy Skillets” here..
— Tim ☮ (@timpatterson) March 10, 2013
Also ambassadorships are should be limited in number and never hire anyone with multiple ambassadorships (it weakens your product) and never hire an ambassador who is not willing to clearly state the compensation terms as the lack transparency lends to unethical and or possible illegal behavior and not what any company should want to hitch their wagon to-so to speak. Killing My Career
Julia Allison admits to taking money from Cheesy Skillets but unethically never eating them and then victimizes her own client on Twitter glibly responding when forced to be accountable.
Julia Allison placing blame, insulting & demeaning people while she refuses to take accountability.
Sterling Lord Literistics, Inc Julia Allison’s Experiments in Happiness (pg 38)
Anonymous sites that force accountability like Reblogging Donk are necessary as a means of exposing the negative truth, in this case, Julia Allison would rather remain hidden.
Every day we see people given second chances as opposed to earning second chances from the likes of the NFL, boxer Floyd Mayweather, to this case where Allison’s brand’s pathological unethical behavior was encouraged, replicated and rewarded with a book deal from St. Martin’s Press. Just because someone is forced to be accountable it’s not the same as someone taking true accountability and should never be confused with actual growth or understanding of past wrong doings.
wondering why so many people–celebs, especially–come in to pitch a “memwah”
— Elizabeth Beier (@EBeier) April 7, 2009
Have to wonder what
Editor Elizabeth Beier thinks about having to
edit a “memwah” from a pathologically unethical
non-celebrity just a few years later?
It also appears Jezebel’s Kara Brown is also over the memoir: Delete Your Memoir
And from the comments section:
“Some people get so bent out of shape over nothing.” Julia Allison
That was Allison’s response when she didn’t recognize the rights of a very upset Uber customer, tech VC and author Pete Sims, when Allison’s brand was invited to an exclusive Uber party and unethically and quite possibly illegally breached data and cyberstalked Uber’s high-profile client. This is the type of unrepentant unethical behavior Publisher St. Martin’s Press (pg. 38), Agent Robert Guinsler & Editor Elizabeth Beier are rewarding.
Allison’s bio is consistent with her pathological manipulation of the facts as she was
one of three women co-stars of Bravo’s single-season of “Miss Advised.”
I’ve previously stated candidly that my problem is less with Allison herself as it relates to her pending book because she’s consistent when pushing her image without substance-that’s a given, that’s an expectation and that’s her brand. The problem is with corporations like St. Martin’s Press who are encouraging & rewarding Allison’s unethical behavior; and worse unwilling to take accountability when the truth is exposed and much like Allison, St. Martin’s Press decided to block their haters.
It’s interesting Andy Cohen made a comment on his Watch What Happens Live! show about casting for his Bravo reality shows and said that there are people viewers love to hate which makes for good tv and people viewers just hate which makes for bad tv and that second group doesn’t get asked back. Telling as Ms. Allison wasn’t asked back on the show in which she “starred” for Bravo in 2012. Her bio and website appear to be a little thin on new content especially with a pending book.
St. Martin’s Press will likely find that Allison’s book will also fall into that second category, people readers just hate, which doesn’t translate to actual sales. It’s not problem for me to add St. Martin’s Press to my list of companies that reward unethical behavior which warrants a boycott; however, my guess is that editor Elizabeth Beier is already being punished for rewarding the unethical behavior of Julia Allison.
UPDATED
Julia Allison is “proud to be an investor in Brit + Co.!!” despite evidence to the contrary. According to CrunchBase Brit + Co received $27.3 million in 3 rounds from 19 investors and Julia Allison is not one of them. Allison’s brand has a pathological history where manipulation of the facts while not recognizing the rights of others and threatening those who expose the negative truth her company would rather remain hidden gives her warranted critics good reason to question her public Facebook statement. 1o Seed investors:
Seven Series A Investors
Five Series B investors
Ms. Allison statement may have been made as a glib attempt to bolster her image; but, startups, investors and the SEC do not look at such statements so casually. It is possible that Allison’s brand is an investor in one of the investment firms (Intel Capital, Liberty Media, Oak Capital, DMGT, Cowboy Ventures, Index Ventures, Lerer Hippeau Ventures, Founders Fund, General Catalyst Partners), but that information should be clearly and distinctly disclosed in a public post for several reasons:
-
- The SEC needs an accurate record of all investors.
- Is she using her media status (and 139,000+ followers) to entice other potential investors? Is she being compensated for the post?
- Allison’s vague public Facebook statement could be seen as a manipulation of the facts while not recognizing the rights of named investors or startup founder Brit Morin. Does Morin’s brand want to be associated with Allison’s brand?
Is this an unethical investment fabrication or overreach on the part of image conscious Julia Allison or is this something far more nefarious that we’ve come to expect from startups? (as we’ve seen before on this site) At any rate the obvious manipulation of facts further validates that this is again enough information for me to know that Allison’s brand is not something I’d personally want to associate with nor would I recommend her brand to any clients as a consultant.
UPDATED: September 11, 2015

Julia Allison Baugher, no mention of investing in Britt & CO at the summitt at Fort Mason September 11, 2015

June 2015 mention of being an investor and September 2015 no mention of being an investor.
And for more recent inconsistent & contradictory behavior from Julia Allison Baugher:

Julia Allison Baugher from Burining Man to Britt Morin inconsistent & contradictory language to action.

From clown hooker costume ball to housewife in less than a week? Impressive or the need to be medicated?
All this inconsistent & contradictory behavior from the fifty faces of Julia Allison Baugher are enough for me to know this is not someone I would ever do business with or recommend a client do business with; however, I quite certain most of my clients aren’t looking for whatever it is she’s selling. Updated: September 13, 2015
IF a #brand is #InconsistentAndContradictory it’s a #RedFlag: Julia Allison wore that outfit, sober? @StMartinsPress pic.twitter.com/usYSVk59nH
— Melayna Lokosky (@MelaynaLokosky) September 14, 2015
Some dummy
Julia Allison is a joke. But let’s be clear about something. Brit Moron is the no different. a) the only reason she got funding was because of her last name (aka her husband, not her daddy); b) she is about as creative as a box of rocks and steals content without credit regularly; c) Brit also has a dead eyed personality that’s about as “authentic” as Julia Allison’s symmetric tatas.
Melayna Lokosky
Ha! Thanks for taking the time to read and comment it’s truly appreciated. I agree the funding of Brit + CO is odd & likely wouldn’t have happened without her last name, given the fact that other sites like Pinterest offer similar DIY projects for free. This is a company to watch with great interest given the DOJ’s recent press release about going after Wall Street executives & VC’s who were once thought untouchable, as that is no longer the case.
This news will hurt Silicon Valley as much as Wall Street & cause startups, already known for engaging in unethically & illegally behavior act even more recklessly on behalf of their VC’s to either fold or engage in far greater unethical & or illegal behavior. Hypergrowth projections (image) like that startup Uber will try and find buyers quickly or fade a pattern I suspect will happen with a great many startups including Brit + CO.
Brit Morin did respond to Julia Allison Facebook post (below); and, it’s interesting (but not conclusive) to note that Morin thanks Allison for believing in her but no mention of investing or supporting her which could indirectly imply financial support. And I agree there in nothing “authentic” about either Allison or Morin’s business models and why I would not work with or recommend any of my clients work with either of them.
Brit Morin Thanks for believing in me, then and now.
Like · 3 · 16 hrs
Julia Allison You have always made it easy, B. Deep bow to you, your kind heart, your indefatigable persistence, and your deep and abiding faith.
Like ·
Eve Lofgren
Heaven Knows, Mrs. Allison.