Michael Ellsberg NOW Branding Himself as a Marketer: Case Study The Sociopathic Business Model™
August 14, 2015
This site often highlights the difference between marketing and branding; and, now we’ll look at a Case Study of someone branding themselves as a marketer with absolutely no business or marketing background. I know what you’re thinking, why would anyone hire someone who doesn’t actually understand the fundamentals of business to market for them?
Simple, Michael Ellsberg, son of famed Pentagon Papers Daniel Ellsberg, wrote a book about successful people who understand business, which is not the same as understanding how to run a business; and, he’s banking on his brand that you won’t notice the difference.
This site also writes about fraud as it relates to business with the goal of exposing negative truth companies would rather remain hidden while protecting patients, consumers, employees and taxpayers alike . Two of Ellsberg’s publically acknowledged friends have previously been written about on this site.
There are two key questions any ethical, sustainable business must ask:
- Is the product or service solving a problem?
- How are we solving that problem?
Even this site Killing My Career, if you hover over the tabs at the top will show The Prince ( Real World Business Experience Case Studies) The Sociopathic Business Model™ (The Problem) The MMpiHer Method™ (The Solution) follows that same formula.
As a business, market development & startup consultant with over 15 years of experience from the pharmaceutical and startup medical device industry I learned that creativity & adaptability separate the successful marketing business consultants from the unsuccessful branding image consultants, which has been previously highlighted in the piece about Blue Ocean Strategy & Leadership.
No two companies are the same and no two problems; and, when unethical misguided people attempt (either out of ignorance or malice with the intent to deceive) to abuse the business relationship with educated and talented business and marketing consultants and their clients it hurts the entire ethical part of the industry. This is also why The MMipHer Method™ is a customized & proprietary three month in-house program that increases a company’s accountability, productivity, marketability and profitability–ethically.
If interested links to specific articles may serve as inspiration until the site build-out is complete.
Previous Case Studies have been done after victims of fraud have come forward. The Case Study of Michael Ellsberg Branding Himself as a Marketer is different with the goal of preventing possible unethical and or illegal behavior by exposing the negative truth; and, allowing people to make the best educated decisions for themselves based off of those facts before they possibly purchase products or services.
Michael Ellsberg posted his marketing musings with a pitch at the bottom on public Facebook page. Please keep checking back for updated comments.
There is truth in that people buy from people they like; but, the point Ellsberg is missing from beginning to end in his marketing manifesto is that people will “like” you if you help fix their business problems. Marketing is only one part of that three part equation mentioned above; and, websites (the item every account only wants to focus on) often unfairly gets blamed for the failure of a product launch or company when there were actually much bigger problems behind the scenes, like product backorders or something simple like people not answering the phones.
- It’s also very clear from Ellsberg’s passive-aggressive tone that he’s trying (unsuccessfully) to distance himself from Julia Allison & Alexis Neely (Ali Shanti)
- Julia Allison has often been criticized for her inconsistent & contradictory Brand Ambassadorship with Velveeta
- Alexis Neely (Ali Shanti) has often been criticized for her unprofessional, aggressive and manipulative emails
- Ellsberg is inconsistent and contradticts himself regarding sex “tricks” or “tactics”
WRONG Ellsberg states, “The #1 most important thing in marketing, these days, is to have personality.”
CORRECT If you can’t quickly identify a problem and create a unique solution you are useless as a marketer.
WRONG Branding Image: Ellsberg incorrectly thinks personality is the same as credibility it is not.
CORRECT Marketing Substance: Credibility has to be earned & isn’t based on personality but actual proven factual data over time.
WRONG Branding Image: #2 Ellsberg incorrectly states “Your personality can’t be faked,” yet this site points out daily via The Sociopathic Business Model™ many through manipulation of facts while not recognzing the rights of others without shame, remorse, guilt or accountability do in fact fake their personality for financial gain.
CORRECT Marketing Susbstance #2 Recognizing the patterns of abusive business behavior can help prevent fraud before it happens and that certainly applies to who to hire to help your company with their marketing needs.
WRONG Branding Image: #3 Ellsberg tries unsuccessfully to introduce the idea of difficult life experiences contributing to successful marketing yet offers no factual insightful examples from his own life which the Stryker Gallup Poll, would indicate as deceptive behavior (or to keep a consistent example focused on image and not substance).
CORRECT Marketing Substance #3 In order to work for Stryker all reps must pass the psychological Gallup Poll which determines motivation and ability to achieve success as a means to attract the top talent in the industry. At the time, when I took the test and was hired in 2000, the adminstrator said I had the fasted log testing time in Stryker history (which truthfully made me nervous). Here’s why that’s good, he explained I didn’t hesitate when I answer questions with real word examples to solve problems which meant I solve problems profitably, quickly, and truthfully.
WRONG Branding Image: Ellsberg is 100% wrong with ignoring the problems (or work) and focusing on trying to make people laugh because without substance it doesn’t matter how funny someone is in marketing if you can’t solve a problem and show people how to do that with adaptability & creativity.
CORRECT Marketing Susbstance: The question asked should be did I solve a problem? Did it help the company increase productivity, accountability, marketability and profitability-ethically?
It’s very clear that Ellsberg likely has never worked in sales, marketing or ever in a structured business setting; and, it’s done again either lacking in total self-awareness and ignorance or with malice meant to deceive but it’s certainly about him branding his image and not about marketing for a company.
I’d highly recommend Michael Ellsberg stick to “writer of freaky nonfiction,” and that anyone serious about marketing look to a quailifed person (or team) with experience and not just someone who decided to brand themselves as a marketer on a whim. Ellsberg used a lot of words to discuss one: truth. A word that rings hollow for Ellsberg’s piece, and for his buddies Julia Allison & Alexis Neely (Ali Shanti). Michael Ellsberg just is another fraud trying to wear a suit that was never made for him. He like Julia and Alexis have done nothing to earn the credibility necessary to teach anyone anything least of all in marketing.