UPDATED: Thank You John Oliver: Johnson & Johnson Advertising Budget Infographic vs. Federal Fines
UPDATED: February 11, 2015
Thank you John Oliver!
Everyone, including my mother asked if I’ve seen the amazing John Oliver in his latest takedown on HBO’s Last Week Tonight: Marketing to Doctors. I just did-but sadly I didn’t need to as I lived it for 15 years and have been writing about it on this site for over a year. If you haven’t seen his cunning, hilarious and accurate take on the industry take a few minutes:
June 15, 2014
It’s challenging when we read or hear about a company that was fined billions by The Department of Justice to understand just what that means in relations to a penalty to the company. Last year Johnson & Johnson’s Janssen Pharmacetucials was fined $2.2 billion for off-label marketing and kickbacks by The Department of Justice.
Johnson & Johnson in 2013 introduced its first corporate-branding campaign in a decade at its annual shareholder meeting in New Brunswick, NJ. The TV ads began airing on May 6, 2013 along with print ad costing an estimated $20-$30 to run through the remainder of last year. For All You Love
Interesting timing since it was around Mother’s Day and the same year Johnson & Johson’s Janssen Pharmaceutical’s was fined the $2.2 billion for the drug Risperdal- 31 children died, over 1,200 children were seriously injured and young males grew breasts. I personally would put the timing of the ad in the category of manipulative and not recognizing the rights of others from The Sociopathic Business Model™ but again up to each person reading to make decisions based off the facts and apply to their own lives.
In 2010, Johnson & Johnson spent $805 Million on television and another $837 Million on “Other.” Does this much money spent in ad sales correlate to why we do not see news stories on the over 44,000 women suffering from medical mesh (over 22,000 are attributed to Johnson & Johnson’s Ethicon’s Gynecare?)
Above we read that Johnson & Johnson was fined for kickbacks, does that fall into the “Other” category? Are companies now building in illegal activity and the cost of large federal fines into their annual budgets? What will it take for government to see that billion fines are doing nothing to deter the illegal and deadly behavior? And what will it take for the media to report without bias?
FIFA’s 2014 World Cup’s major partners, which reportedly pay some $25-50 million per year and Johnson & Johnson is listed as a sponsor. (2014)* Mesh victim Linda Batiste v. Ethicon was awarded $1.2 million in comparison; and there are at least another 22,000 women behind her waiting for their day in court. Personally, I’d rather see Johnson & Johnson held accountable for their mesh cases before they are allowed to put another dime into advertising dollars.