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Gawker Don’t Threaten Us With A Good Time: Tommy Craggs & Max Read “Resign” & Denton Preens While Rome Burns

Gawker Don’t Threaten Us With A Good Time: Tommy Craggs & Max Read “Resign” & Denton Preens While Rome Burns

July 20, 2015

Craggs and Read Gawker

Image: Capital

Today, Tommy Craggs executive editor of Gawker Media and Max Read the editor-in-chief of gawker.com decided to resign from the company.  As this site often points out via The Sociopathic Business Model™ when companies have a pathological history of unethical and or illegal behavior that’s encouraged, replicated and rewarded that behavior will escalate until forced accountable.  Forced accountability is when the negative truth the company would rather remain hidden is exposed damaging the company image and in turn profits.   

Last week Gawker did the impossible by uniting the right and left when they published a story which favored an extortionist making the entitled male cheating on his female spouse with a gay male porn “star” prostitute at the center of the story a very unlikely victim.  Social media backlash was immediate, swift and through forced accountability via advertisers like Discover and BFGoodrich putting their campaigns on hold or pulling funding Gawker “decided” to pull the unethical story.  When a company or someone representing the company postures as though they had a choice it’s likely a tactic used from The Sociopathic Business Model™ where facts have been manipulated while not recognizing the rights of others often highlighted on this site as it relates to the FDA and medical device companies.

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On July 17 , Craggs informed the managing partnership that, “If we decide to pull the post, I think I have to quit.” Still, as we reported last week, four partners—CEO Nick Denton; chief operating officer Scott Kidder; chief strategy officer Erin Pettigrew; and Andrew Gorenstein, who serves as president of advertising and partnerships—voted to remove the post. When Craggs began informing others that he was indeed quitting, colleagues persuaded him to wait until Monday to officially make a decision. On Saturday, Read informed staffers that if Craggs quit, he would quit as well. Over the weekend, Denton and colleagues of Read and Craggs tried, and failed, to persuade them to stay. Gawker


(This isn’t the place to debate the merits of that story, other than to say that I stand by the post. Whatever faults it might have belong to me, and all the public opprobrium being directed at Jordan Sargent, a terrific reporter, should come my way instead.)

That there would even be a vote on this was a surprise to me. Until Friday, the partnership had operated according to a loose consensus. Nothing had ever come to a formal vote, and the only time anyone had even hinted that the partners might intrude on a departmental prerogative was when Andrew Gorenstein wondered openly in a partnership meeting why Sam Biddle hadn’t been fired. Excerpt from Cragg’s memo to editorial staff at Gawker 

Gawker’s actions were inconsistent & contradictory according to Cragg’s memo which is only because they were forced accountable by social media who put presssure on advertisers.  Cragg’s obvious attempt to make himself the “victim” is laughable at best and ego driven at worst.   The tragedy of this story is that Craggs and Read didn’t hold the door open for Denton and the other executives but it’s just a matter of time when not if  that happens because all employee (accomplices) become eventual employee (victims).

Updated: 4:19PM

In traditional Gawker style they’ve continued to publish a series of emails that make children passing notes in school look Nobel Prize worthy, while they double-down on the asshole by placing blame (on social media for forcing them accountable) and not taking accountability (still only sorry their negative truth was exposed hurting profits) and for now they’re all supporting puppet “journalist” Jordan Sargent.  This is a good indication they’re still encouraging, replicating an rewarding unethical and or illegal behavior (or haven’t hit “the learn button” yet)  Someone get Denton an editor and therapist STAT.

peacock final

Update, 12:20 p.m.:

Nick Denton sent the following memo to editorial staff on Monday afternoon:

To All of Edit at Gawker Media:

The Managing Partnership as a whole is responsible for the Company’s management and direction, but they do not and should not make editorial decisions. Let me be clear. This was a decision I made as Founder and Publisher — and guardian of the company mission — and the majority supported me in that decision.

This is the company I built. I was ashamed to have my name and Gawker’s associated with a story on the private life of a closeted gay man who some felt had done nothing to warrant the attention. We believe we were within our legal right to publish, but it defied the 2015 editorial mandate to do stories that inspire pride, and made impossible the jobs of those most committed to defending such journalism.

Was ashamed? Only after the negative backlash and since he “decided” to pull the story-well Denton has a clear conscious now and that’s all that really matters.

I’m sorry also that Jordan Sargent, reporting this story impeccably despite a personal drama, was exposed to such traumatizing hatred online, just for doing his job. And I’m sorry that other editors and writers are now in such an impossible position: objecting to the removal of a story that many of them found objectionable.

Denton’s clear lack of leadership where unethical behavior is clearly encouraged, replicated and rewarded damaged any ethical people at Gawker.

The company promotes truth and understanding through the pursuit of the real story — and supports, finances and defends such independent journalism. That is and remains its mission, and this story was in violation of it.

The real story is Gawker’s lack of ethics and their use of media for what appears to be a personal vendetta of sorts.

We pride ourselves on pushing boundaries and know that every story requires a judgment call. There was strong internal disagreement on whether the right judgment was made. I believe it was not and could not defend it.

Shifting blame from first person to third. Yes, he was the only one who could not defend the story.  Seriously if there wasn’t social media backlash the story would have remained.  Manipulation of facts to fit the current narrative as a means to deflect accountability while shifting blame. 

Were there also business concerns? Absolutely. The company’s ability to finance independent journalism is critical. If the post had remained up, we probably would have triggered advertising losses this week into seven figures. Fortunately, though, I was only aware of one advertiser pausing at the time the decision to pull the post was made; so you won’t be able to pin this outrage on advertising, even though it is the traditional thing to do in these circumstances.

Were there any other concerns? No. It was all about Gawker’s negative truth hurting their image/profits. Now it’s a pretty good guess there’s likely legal concerns too.  As much as Cragg’s is unlikable in his own story it is pretty funny he went down swinging at Denton.

No, I was thinking in the broadest terms about the future of the company. The choice was a cruel one: a management override that would likely cause a beloved editorial leader to resign on principle; or a story that was pure poison to our reputation just as we go into the Hogan trial.

It was such a breach of everything Gawker stands for, actually having a post disappeared from the internet. But it was also an unprecedented misuse of the independence given to editorial.

Under Tommy’s leadership, Gawker and other sites have done more ambitious reporting. There have been many scoops we are indeed proud of: those arising from the Sony email hack, for instance, or the Bill O’Reilly or Hillary Clinton exposés. But even the best of our stories fail to get credit, in part because of Gawker’s reputation for tabloid trash, given another lift by the unjustifiable outing of a private individual in turmoil, in front of a potential audience of millions.

That post wasn’t what Gawker should stand for, and it is symptomatic of a site that has been out of control of editorial management. Our flagship site carries the same name as the company, and the reputation of the entire company rests on its work. When Gawker itself is seen as sneering and callous, it affects all of us.

“That” post opposed to “The” post is a dramatic manipulation trying to show disdain when again the backlash is what the executives at Gawker appear to have a problem with or else the story never would have run in the first place.

From recent research, it is clear that the Gawker brand, for both flagship website and the company, is both confusing and damaging. A friend of the sites attests:

“First thing I’d say is being called Gawker is a big problem – all their other sites are more advertiser-friendly than Gawker itself. All the other sites are innovative, sharp, have a focused point of voice but not too snarky. Gawker itself is too snarky for me to recommend to advertisers, too risky. They’re really bitchy. The other sites are bitchy too but with Gawker itself it feels like it’s bitchy without a reason.”

The Hogan case has shown we can’t escape our past, and I can’t escape Gawker. Of the site’s qualities, some of its best and most of its worst were mine: the desire of the outsider to be feared if you’re not to be respected, nip the ankles till they notice you; contempt for newspaper pieties; and a fanatical belief in the truth no matter the cost. It is a creature of my own making. And even if it’s been seven years since I edited Gawker, I still have to represent it. Heather does in court and I do in the press. But not this time: for the first time that I can remember, I cannot stand by a story, or just agree to disagree, or keep silent.

IF there are investors in Gawker they should want to help Denton with his plight to escape and find a the quickest route for his egress.

This Geithner story was legal, but it could not be justified to colleagues, family members and people we respect. Nor was there any way to explain it to journalists and opinion-makers who decide whether we deserve the great privilege of the profession, the First Amendment that protects our most controversial work. The episode had the potential to do lasting damage to our reputation as a company, and each of our own personal reputations.

Again “This” and not “The” shows it’s tough for Denton not to make it about Denton, as he feels a need to manipulate the facts as a means to distance without taking accountability.  There’s also a narcissistic immaturity to his tone.

The insistence the post remain up despite our own second thoughts: that represents an extreme interpretation of editorial freedom. It’s an abuse of the privilege. And it was my responsibility to step in to save Gawker from itself, supported by the majority of the Managing Partners.

This is a one-time intervention, I trust, which will prompt a debate about the editorial mission, and a restoration of editorial independence within more clearly defined bounds.

To any that resign over the deep-sixing of the Geithner story, and to any that find a gentler editorial mission too limiting: I respect the strength of your convictions. This is a decision you’re taking to preserve principles you believed I still shared. And since you were abiding by a policy we had not formally superseded, we will treat all resignations as being constructive dismissal, subject to severance.

We need a codification of editorial standards beyond putting truths on the internet. Stories need to be true and interesting. I believe we will have to make our peace with the idea that to be published, those truths should be worthwhile.

And some humane guidelines are needed — in writing — on the calculus of cruelty and benefit in running a story. Everybody has a private life, even a C-level executive, at least unless they blab about it. We do not seek to expose every personal secret — only those that reveal something interesting. And the more vulnerable the person hurt, the more important the story had better be.

The editorial ethos of Gawker needs a calibration more than a radical shift. Gawker needs to keep being Gawker. If you’re wondering whether a more explicit editorial policy will turn us into some generic internet media company, I’d say no: I see Gawker Media occupying a space on the online media spectrum between a stolid Vox Media and a more anarchic Ratter; close to the edge, but not over it.

As Heather says: Keep doing the great stories. Keep writing on the edge. Just make sure you’re proud of it. Make sure people you respect can be proud of it.

Umm Heather that’s the problem some of these idiots were/are proud of the Geithner story.

At 1pm, Heather and I will come to the 4th Floor to take questions and criticism from New York editors and writers. At 12.30 on Tuesday, we will hold an all-hands meeting again on the Fourth Floor, with out-of-town editors included and other people who are getting back to town. The Managing Partners will be present.

Last week’s story — and the drastic reaction — cannot become a habit. We are open to a full debate on editorial independence — and the evolved editorial mission that must define it. There are also some ideas about governance floating around. There’s plenty to discuss, but hopefully not too much text to write: we don’t need a bureaucracy; but we do need some clarity.

We’ll shift blame back but we’d not like a paper trail so we can keep blaming others without taking accountability.

This is a company built on stories: from the very first gadget recommendation on Gizmodo in 2002; through to the Tom Cruise video that marked a newsier Gawker in 2008; the iPhone 4 story that made Gizmodo and broke its staff in 2010; to the heyday of the sensational scoop in 2013, when Gawker and Deadspin revealed both Rob Ford and Manti Teo in their lurid glory. This story, and the aftermath, look like a low-point right now. But it can also be the catalyst for necessary change. Gawker’s best stories are ahead of it.

*Selective Tolerance B is also common when one group glibly, without shame, remorse, guilt, or accountability insults and demeans another minority subset by not recognizing their rights. (Example:  Women speaking out on sexism in Hollywood but not recognizing the rights of others by engaging in cultural appropriation for the sake of fashion.  Essentially wanting people recognize how they’re discriminated against while simultaneously discriminating against another group. Also see GamerGate)

Judging from all the first person blatherings from this idiot it’s a safe bet someone else typed it up for Denton because it’d be tough to simultaneously type and hold a mirror, I just hope they got hazard pay.

Abuser fall into two pathological categories under The Sociopathic Business Model™ Selective Tolerance or Professional Victims

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