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CBS’s Undercover Boss Airs Sexist Television Again: Bikinis CEO Doug Guller is a DICK

CBS’s Undercover Boss Airs Sexist Television Again: Bikinis CEO Doug Guller is a DICK

December 28, 2014

The-Sociopathic-Business-Model™ EEOC to Case Study

First, CEO Doug Guller of Bikinis in Austin Texas should never be allowed to own a business or be a CEO of a company, ever.  Need proof? Get your hands on tonight’s episode of CBS’s Undercover Boss and tell me you feel any differently.  He’s a little taste of what’s on CEO Doug Guller’s sexist menu-he refers to his workers (who are forced to wear (you guessed it) bikini tops as Bikini Babes and trademarked the word Breastaurant. That’s not clever it’s insulting and demeaning but he beamed with pride on television as if he’d just cured cancer.

Doug Guller Bikinis Austin Texas

Doug Guller’s LinkedIn Page

(Weird Bikinis isn’t proudly right under his name?)

The-Sociopathic-Business-Model™ Encouraged, Replicated and Rewarded

One of the bartenders refused to wear her bikini top on camera which really seemed to insult CEO Doug Guller and instead of respecting the rights of his employee he fired her on national television. So while one employee was fired another was gifted a reward of breast implants. Not sure I even need to say it but just in case:  Boycott Bikinis in Austin, Texas. 

CEO Doug Guller gives out breast implants as a reward at Bikinis in Austin Texas

Next time you’d like to reward an employee start with yourself Mr. Guller.

Checklist-of-Characteristic-of-The-Sociopathic-Business-Model (1)

Second, CBS needs to cancel Undercover Boss immediately. This isn’t the first time Undercover Boss exploited scantily clad women for ratings-similar restaurants Tilted Kilt and Twin Peaks were featured. This is nothing more than blatant sexism endorsed by CBS and in turn their sponsors.CBS out of touch with Sexism

Twitter: Jon Rojas

I’ll keep updating with a list of CEO Doug Guller’s other restaurants (so be sure and avoid those as well-guessing THAT won’t be hard)-and perhaps that’s Mr. Guller’s problem since he exploits women in his impotent business model.

Twitter Rage over Undercover Boss Bikinis CEO Doug Guller Boycott His Restaurants

Twitter Robert Marmorstein

Steps to Protect From The Sociopathic Buisness Model™

  • Kim

    Thank you for this post. It is important that we remember we are living in the year 2014 and not the Middle Ages, where slavery is a bad memory and women are treated with respect. To air shows on national television that promote any human being — being demeaned the way this CEO, Doug has done, is beyond offensive. And you are right about other shows where Undercover Boss has chosen to feature businesses that exploit women- who is responsible – I picture a board room with a bunch of old, white guys watching porn and reading Hustler magazine. I never watch Undercover Boss again, and I do hope others will jump on the bandwagon. This most recent episode was particularly deplorable because of the blatant sexism but also the exploitation of the African American cook (who doubled as a dishwasher – and kitchen manager!) and the pig CEO rewarded him with BACK PAY, money he should have received in the first place. I can only say, WOW.

    December 29, 2014 at 8:31 am
    • Anonymous

      Omg cannot believe this episode, and they think it was only national TV, mistaken I saw this tonight and I live in NZ, felt soo sorry for that young woman, and yes the kitchen supervisor, unbelievable

      July 15, 2015 at 4:24 am
  • Anonymous

    I completely agree with everything said about GullerTheDick. What I don’t understand is all the hatred towards the TV show UCB? They have done a service to the community, have they not? In general I hate reality TV and yet I watch UCB: I know its probably filled with a lot of malarkey – “bosses” that know they are on film so they act wonderfully. That’s why this edition was so surprising: A CEO exposed as the dick he is by his own narcissitic personality disorder — and on national TV to boot! Wonderful! CBS rocks for showing the unvarnished truth. I’d like to think some of the producers were gleefully rubbing their hands together as they saw the on-film footage of this guy burning down his career.

    January 20, 2015 at 12:00 am
  • I live in Australia and I used to enjoy watching UCB until I saw Doug Gullet in action. What an unattractive excuse for a man! Bald,saggy (looks like a dildo with a face) yet the only way he can surround himself with attractive women is to hire them…..how sad that he is making money out of women.How sad that the women he employs feel that they need a job like this to earn a living…..just trying to get by I guess. He could be more professional in the way that he deals with employees and show some respect…..what a loser!

    September 10, 2015 at 11:58 pm
  • James

    I just watched the Undercover Boss episode.

    Doug Guller is an asshole and a scum.

    I see Bikini’s is down to only one location from 9 locations since the Undercover Boss episode aired over a year ago.


    Maybe someone will hire Dougie to be a dishwasher somewhere and he can complain how the job doesn’t pay enough to support his CEO Wannabe lifestyle and they can fire him for it!

    January 26, 2016 at 7:57 am
  • Neil

    He just needs breast implants to be in compliance

    April 9, 2016 at 7:31 pm
    • Anonymous

      I just watched this and wanted to throw up every other scene. back pay the cook should have received anyways. wow breast implants for the young lady as a reward maybe if she can be off her phone no wonder all these locations are closed thank God!!!#

      January 5, 2020 at 12:14 am
  • Steve Manson

    well, 13 down and 1 to go….what a jackass..just saw the undercover boss on reruns. cannot believe he fired an employee on TV. good luck in the future dude, I won’t be eating at any of your pizza shops either.

    December 12, 2016 at 1:52 am
  • Anonymous

    I hope this guy rots in hell. I saw his undercover boss episode and that girl was being professional with not wearing a bikini on camera. It is very degrading that he forces those girls to wear bikinis. Those girls are not objects, they are humans. Freaking asshole. Money may be with you but hell will be waiting for you in the end

    February 25, 2017 at 10:01 pm
  • Lucy Geoff

    I have just seen this episode on UK TV (2017). I have never ever felt the need to comment about a TV prog. in all my 30 yrs BUT found this link and am so pleased am not the only one feeling so shocked and disappointed by it. I didnt realise CEO’s like this still exisited.
    I have to say I was totally appaulled by so many elements shown by this guy ‘Doug Gullet’ – blatant sexisim when he was annoyed with the inital employee behind bar wearing T shirt, but on his day training to be a ‘bikini babe’ was not at all up for donning his own ‘themed’ skimpy outfit. ???? What!!??
    THEN… to sack the employee on that day for not wanting to make ‘dressing in a bikini to serve beer behind a bar’ her long term career – where the hell are your employment procedures????? At least give her a warning
    – or a mths notice. Doug, please wake up n realise… women are as ambitious as you my love. She shoyld have been rewarded for this ambition not crushed by immediate sacking.
    So sad that his empolyees are clearly not getting the pay they are entitled too… How many other amazing kitchen managers need back pay I wonder? Idiot!
    The boob job insentive was the icing on the cake in convincing me of this ‘Breastraunt’ owners misguided, misogenstic, hypocritical business methods. Such a shame he cannot see what we all did…
    Really hope it makes all his employees sit up and think about seeking the full recognition for their skill set (hopefully for a more ethical alternative company).

    March 3, 2017 at 5:09 am
  • John Galt

    I watched a few minutes of this…
    I think he’s incompetent…but jeez….
    Apparently there are people who like his concept? Concept?
    So he makes a profit.
    Don’t go there…your choice…I wouldn’t. But he has the right to be an imbecile and so do the women who are not exploited…I THOUGHT ITS THEIR BODY BS!!!

    August 15, 2017 at 3:55 pm
  • ray jay

    How can some dick like doug guller trwat people like this. That poor girl got fired for not wearing a bikini. She wanted to keep covered up. Thats her perogative and for that twat firing her on tv just goes to show. Id sue him for that alone. Unfair dismissal because she was looking to get employment elsewhere. And tgen he said that he would give her a reference for what….firing her. Hes a sexist prick as for saying to that young barmaid on air hed pay for her breast enlargement..well says it all.

    November 4, 2017 at 8:13 am
  • Anonymous

    I saw that episode and it made me very angry how he degrades women. He is a total ASSHOLE and SOB . Is a good thing all his Bikini restaurants are closed.

    September 26, 2021 at 2:01 am

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