Keeping Your Business Strategy to 15 Words is Hard Work
In sales, it’s usually known as the ‘elevator pitch,’ but the word strategy also applies. We often feel compelled to use more words to describe something complicated when in fact less is it what is required. Nothing is more painful than watching an account fumble over their words while the client pulls to get the necessary information. If you can’t get your pitch or strategy down to a sharp and crisp 15 words, then it’s likely your strategy isn’t fully developed. Keep working on it. Walk away for a bit and keep editing it down.
Here are two key points from the Harvard Business Review to help bring focus and clarity**:
Focus: What you want to offer to the target customer and what you don’t;
Difference: Why your value proposition is divergent from competitive alternatives.
Read more here: