Is Your SEO ready to Hum with Google’s New Algorithm?
Last Fall Google rolled out ‘Hummingbird,’ an entirely new search alogrithm. How Hummingbird differs over past algorithms involves context. The more content rich the questions, the better the system can determine the context and give more accurate responses.
One of the big changes involves market research opposed to key word research. Brainstorm the questions your users are asking about your industry and brand. Then, make sure your website’s content clearly answers these questions in a way that’s easily understood by the search engines and provides real value to potential customers.
Example: (old) office, manager, support
Example; (new) What are the latest tools or programs for office managers to increase employee accountability, productivity, marketability and profitability?