Creating a Marketing Campaign to Expose Corrupt Corruptions: Johnson & Johnson Edition
September 8, 2014
For years I was responsible for marketing for large corporations so initially it was a little counterintuitive creating campaigns against corporations. Instead of trying to achieve a quota through a traditional sense the goal was watch a company fall in rankings by highlighting the unethical or illegal truths they’d rather remain hidden by doing a little #PRSpinUnSpun.
The goal is through social awareness and through #ForcedAccountability to get a corporation or government agency running unethically or illegals, where the behavior is not only encouraged, it’s replicated and rewarded to cease at the benefit of patients, consumers, employees, and taxpayers alike. It can at times come across as “looking crazy” or an like “an angry disgruntled former employee” but hang tight and this will all start to make sense as this website is the final and third of beta tests.
How that’s been achieved is by creating a checklist of characteristics as a tool to help people determine if the corporation they’re supporting (either financially as a patient or consumer or through their talents and services as an employee or as a taxpayer) have taken on the objectives of sociopath #TheSociopathicBusinessModel™. It’s up to each person to personally decide how many or if any of the characteristics fit a particular situation and use the tool to help them make better informed and educated decisions.
Corrupt corporations often use threats and will intimidate to keep truthful information that could damage their image suppressed. In fact, many in HR will tell you that’s the design to deter people from coming forward and harming the company image. Part of the design of understanding this model is using pages or tactics from The Sociopathic Business Model™ to protect from a company that chooses to pay a fine for a crime and continue undeterred with unethical or illegal activity. Corporations create hopelessness and weakness in their victims in order to manipulate them.
It helped me to view my work relationship similar to other significant relationships when recognizing signs of abuse. The tool below was developed to help those being abused to first recognize the signs and if willing to be honest with one to work towards taking steps to protect and create positive change. It was brought to my attention by a reader that I should just “get over it” and that I wouldn’t create such a site against an ex-boyfriend; and, there is an element of truth to that statement. It also occurred to me that clarification was necessary as well.. It’s a guideline and not meant as an absolute direction translation. The reader’s point was that it would be crazy to start a website because a romantic relationship that ended badly and that’s what this site represented to that reader (and perhaps other readers).
My personal relations that have ended did so for a reason and I’ve always saw it as a positive and opportunity for growth (maybe not initially but eventually). I’m applying that same logic to being fired from what I once saw as the best job I’ve ever had with the one drastic difference that my personal relationships did not end in the deaths of children or the harming of tens of thousands of innocent victims. Each story or (case study) on Johnson & Johnson and their subsidiaries is designed to show a pattern of unethical or illegal behavior that’s encouraged, replicated and rewarded at the highest level within the corporation. All of these fact exposing cases studies are part of the third and final beta test that supports the existence of The Sociopathic Business Model™ and the steps necessary to create #ForcedAccountability for positive change.
It may look like I’m unhinged at times but recognize one person creating a campaign to support a beta test requires a layered approach like a (C.A.K.E.) when it comes to encompassing all of social media and the ever changing analytics of search engines. And, I’d sincerely like to thank the reader that prompted this post. It’s always good to get feedback (whether it’s what we want to hear or need to hear); and, the comment was a good reminder for me to remember that I am now doing what I love and this is the best job I’ve ever had which is writing and helping people.
Thanks for reading!