Company with a Cause: Recycled Propaganda
July 9, 2015
For all the corruption, fraud and abusive behavior The Sociopathic Business Model™ exposes the page/tag The MMpiHer Method™ apart from the consulting side* of my business which shows companies how to increase accountability, productivity, marketability and profitability ethically it also highlights companies that are operating for the good of consumers, employees and taxpayers alike. (*This site is not yet complete by design.)
Here’s a new company to add to that list: Recycled Propaganda
On Instagram this is the image that first caught my attention:
Recycled Propaganda is a design and art movement that is driven by the urge to encourage critical thought and debate in an increasingly apathetic and desensitized society. In short, its mission is to promote thought, initiate conversation and inspire change.
These founding concepts are undertaken by utilizing the power of the visual. If a picture says 1,000 words, its potency for change is surely 1,000 times stronger. The power of the visual is not just compelling but can also be highly ambiguous, thus promoting self-directed and critical thought. This brings us to the fundamental nature and meaning of Recycled Propaganda. To recycle the black and white – fear and fact based picture that we are so frequently plagued with, into a more colorful, complex and equivocal one that is open to interpretation, more accurately reflects our reality. Life is confusing, complex and uncertain, to reduce these nuances to the lowest denominator is to reject our humanity and dilute our beauty.
Founded in 2013, Recycled Propaganda is the brain-child of Izaac Baron Zevalking, who remains the sole creative, although he is supported by an ever expanding team. Zevalking is an artist whose work addresses complex problems and issues in global history and current affairs. Originally from the UK, his artwork serves as a springboard for confronting and discussing issues that face humanity. The images are conveyed through digital design, prints, stickers, t-shirts, works on canvas, and murals, and provide a vivid, authentic commentary on society and culture. His brand of social-art, although relatively new to the scene, has created a buzz in the Las Vegas area as well as further afield. This year alone, Recycled Propaganda has been featured in the Las Vegas Sun and The Desert Companion and has successfully shown in Denver and London and had its first solo show at The Amanda Harris Gallery of Contemporary art. The future is definitely bright for this up-and-coming artist and visionary; watch this space.
Part of The MMpiHer Method™ (the second month of the three month program) is MMpiHer Marketing™ (the part every body loves to focus on) which introduces the concept of CAKE™ or a layered approach to marketing. When advising clients in the early stages of business development I suggest starting a Pinterest Board to help curate images. This helps give designers (logo/website) an idea of your company’s style as a means of achieving a really comprehensive and cohesive look that translates your content visually throughout all mediums.
Recycled Propaganda incorporates very important elements I often stress to clients, when possible the use of humor (or a unique image) to convey a deeper meaning will draw a reader/potential client in but content and the quality of the work is what builds a lasting business relationship which should be the goal of any ethical business.
Disclosure: I do not know, have not worked with or been paid by Recycled Propaganda.
For more stories of companies that follow elements of The MMpiHer Method™: