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The MMpiHer Method ™ Tag

Way to Go CEO!

IBM CEO Virginia Rometty and the rest of her senior management team are relinquishing their 2013 bonuses as penance for the technology company's lackluster performance last year. IBM and their senior management team are a great example of a company taking accountability.  Or maybe we need...

#1 on Google’s SEO (Free & Fast)

Companies like Pfizer and Johnson & Johnson, virtually unfazed by billion dollar federal fines for off label marketing may want to start worrying about a different court—the court of public opinion.   The headlines are tough to miss: Johnson & Johnson’s Janssen Must Pay $4 Million over...

Is Your SEO ready to Hum with Google’s New Algorithm?

Last Fall Google rolled out ‘Hummingbird,’ an entirely new search alogrithm.  How Hummingbird differs over past algorithms involves context. The more content rich the questions, the better the system can determine the context and give more accurate responses. One of the big changes involves market research...

When a Start Up should Just Stop!

Valleywag (photo and citing)* did a great piece on the 4chan founder, Chistopher Poole, who pulled the plug on his start up.  It’s a tough lesson but knowing when to say when is brave and should not be viewed as a failure but rather a...

Taking a Bite Out of Apple

Wow!  A $2,600 pet hotel bill?  And the family didn’t even have a pet. That’s how much one little girl spent on a ‘free downloaded app’ that required purchases of coins to get virtual pets and to feed them treats. The FTC determined Apple has to...

We say…

I am truly humbled by the responses from those who have reached out regarding the blog; and overwhelmed that it’s reached over 600 visits.  Although I’m suspect it’s really just my mom and dad visiting and revisiting so that I don’t off myself in their...

Tired of Junk Mail?

Finally a phone app that’s really useful. If you’re tired of getting catalogs and mail from a store you bought something from in 1980, then the PaperKarma app is for you.  Download the free app, take a picture (scan) of your address on the catalog...

What’s the Number One Reason Employees Quit Their Jobs?

Employees when leaving a company often are not truthful with HR as to why they’re really leaving.  Of course there’s not wanting to burn a bridge but it's more likely fear of retaliation.  Personally, if I’ve left a company, it’s for a good reason and...

Tired of the Traditional Business Plan?

If you are like me, and thought that putting together a traditional business plan was an exercise in futility, then the Lean Start-Up Methodology is for you.  The traditional plan falls short and those too reliant on it, will suffer a fatal setback. It’s also impossible...

What’s One of the Most Common Mistakes Made by Startups?

* Startup founders are usually a special mixture of paranoid coupled with genius; and, as a result keep information close to the pocket protected vest.  Recognizing there’s a time and place for keeping company information protected, inversely, not knowing when to get customer feedback is one of...