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Updated: Rules Of Engagement: Stay In Your Social Media Lane

February 4, 2015: Updated middle of the page* November 16, 2014 The Difference between Marketing vs. Branding Twitter analytics showing organic growth of followers Rules of Social Engagement Part I Stay In Your Lane Business vs Personal We know if someone is in our life for personal and or business reasons but...

The Yellow Brick Road of Risperdal

Updated: September 29, 2014 #JNJCEOAlexGorskyBannedForLife #JNJExecutiveGaryPrudenBannedForLife #JNJExecutiveBridgetRossBannedForLife February 11, 2014 Johnson & Johnson/Janssen Pharmaceutical's Yellow Brick Road of Risperdal! Over 1,207 Children suffered serious problems Including 31 children who died, 11 of which for off-label promotion A Time Line to a $2.2Billion Fine 1985 Gary Pruden hired at Janssen Pharmecutica (1985-2001) where, according to his bio on the Johnson &...

Creating a Marketing Campaign to Expose Corrupt Corruptions: Johnson & Johnson Edition

#CleanUpYourMeshJNJ #CleanUpYourMeshFDA September 8, 2014 For years I was responsible for marketing for large corporations so initially it was a little counterintuitive creating campaigns against corporations. Instead of trying to achieve a quota through a traditional sense the goal was watch a company fall in rankings by highlighting the unethical or...

PR Spin is Spun!

Forbes, 2/13/2014 The Death of 'Spin' (Will It Kill The Future Of Public Relations?) Transparency and ethics are making a comeback!  The manipulation of SEO (The Yellow Brick Road of Risperdal?)*, creates a greater demand for actual content and less spin.  Spin is spun and as consumers...