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Jeff Bercovici Tag

Twisted on Twitter: More than 30% Are Mobile Only!

UPDATED: August 22, 2014 May 3, 2014 From:  Marketing Land According to the new “Mobile Path to Purchase Study” from xAd and Telmetrics (conducted by Nielsen), mobile devices continue to grow in importance for consumers. Now in its third year, the study found roughly half of survey respondents...

The Publishing Industry and The Sociopathic Business Model™

  Is it really a Bestseller? It turns out to be true you can't judge a book by its cover.  Much like the celebrities who purchase Twitter followers or Facebook 'Likes,' to give the appearance of popularity to leverage endorsement deals, some in the publishing industry are...