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Forbes Tag

What do the IRS and JNJ have in Common? Lost emails, Anyone Buying It?

June 14, 2014 Lost emails, hummm where have we seen that before?  Oh yes, ealier this year Johnson & Johnson (JNJ), Ethicon's, Gynecare confirmed they lost or destroyed emails for some of the 22,000 upcoming federal cases against the company for their Gynecare Prolift mesh products. And now...

Twisted on Twitter: More than 30% Are Mobile Only!

UPDATED: August 22, 2014 May 3, 2014 From:  Marketing Land According to the new “Mobile Path to Purchase Study” from xAd and Telmetrics (conducted by Nielsen), mobile devices continue to grow in importance for consumers. Now in its third year, the study found roughly half of survey respondents...

Books…An Era Gone By?

May 13, 2014 Yesterday my nephews proceeded to crush me at a new game downloaded to my phone Ski Safari.  They were thrilled to ride a Yeti with a penguin on their backs (yes that’s really a thing) as they jumped over rocks skiing down a...

The Publishing Industry and The Sociopathic Business Model™

  Is it really a Bestseller? It turns out to be true you can't judge a book by its cover.  Much like the celebrities who purchase Twitter followers or Facebook 'Likes,' to give the appearance of popularity to leverage endorsement deals, some in the publishing industry are...