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#CAKE™Marketing Tag

Effective Marketing with Social Media: Qöstr

July 1, 2015 Marketing is fun, in fact so much fun that companies often forget to develop the business (substance vs image) and unfairly and unrealistically focus all their efforts on the website or market detail pieces which are there to augment the company vision not...

UPDATED: Calling ALL Mesh Victims! The Anti-Mesh Marketing Campaign Needs Your Help!

September 14, 2014 UPDATED: Below main story September 17, 2014 #CleanUpYourMeshAmericanMedicalSystems #CleanUpYourMeshBayer #CleanUpYourMeshBard #CleanUpYourMeshBostonScientific #CleanUpYourMeshColoplast #CleanUpYourMeshJNJ #CleanUpYourMeshFDA #CleanUpYour MeshDOJ #CleanUpYourMeshGovernment Accountability Office #MediaSilence Over the last several months I've had the privilege to speak with, correspond with and at times cry with victims and advocates trying to get the word out about the problems regarding  transvaginal mesh....

MIT: Social Media Marketing Doesn’t Work? Let Them Eat CAKE™

June 3, 2014 MIT Sloan Management Review Nicholas Carr wrote a now infamous piece in Harvard Business Review entitled IT Doesn’t Matter. Although the controversial title certainly grabbed readers’ attention, the underlying point of the article was more nuanced.   The rising digital tide raised all ships, and...