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Creating a Memorable Holiday Experience for Customers: A Lost Art

November 27, 2015   #Marketing #Fail by @BestBuy for trying to start #BlackFriday sales on a #Tuesday 3 weeks before #Thanksgiving #Nope pic.twitter.com/OeQemSCVPe — Melayna Lokosky (@MelaynaLokosky) November 10, 2015 Waking from the turkey coma of yesterday's Thanksgiving feast, we're now ready for the full on assault of ads....

Johnson & Johnson’s Image–Taking a Beating No Band-Aid Can Fix

[caption id="" align="alignright" width="500"] Johnson & Johnson’s image, taking a beating no Band-Aid can fix.[/caption] January 30, 2014 Johnson & Johnson (JNJ) is the maker of the Band-Aid,  ”America’s #1 Bandage Brand,’ according to the company’s site. There might not be a Band-Aid big enough to fix Johnson & Johnson’s...