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Palcohol=Portable Powdered Alcohol=Approved Now NOT Approved

Palcohol=Portable Powdered Alcohol=Approved Now NOT Approved

April 23, 2014

Palcohol, we hardly knew ye.

Need a scorecard? Blame it on the Pa-pa-pa- pal-alcohol.  Lipsmark, makers of Palcohol, the powdered alcohol in vodka, rum, Cosmopolitan and Lemon Drop added to five ounces of water creating a standard size cocktail was all over the media last week when they unexpectedly received approval from The Alcohol and Tobacco Tax and Trade Bureau.

Locally, Palcohol headquartered  in Tempe, AZ (home of Arizona State-Go Devils!)  the news anchors really got creative with their news stories-sprinkling on food like Sensa weight loss sprinkles, discussing snorting it (ah what do anchors do before they go on air?), and mentioned kids sneaking it into football games.

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Very quickly The Alcohol and Tobacco Tax and Trade Bureau’s director of congressional and public affairs, Tom Hogue, said in an email that the group had approved the powdered alcohol was “in error,” and reversed their decision.  CNNMoney.  And all those stories that aired:

Palcohol AZ CentralAccording to the Palcohol:

“There seemed to be a discrepancy [about] how much powder” is in each packet, and that it will resubmit the product for approval.  We have been in touch with the TTB and there seemed to be a discrepancy on our fill level, how much powder is in the bag. There was a mutual agreement for us to surrender the labels,” says a statement on the Palcohol site. This doesn’t mean that Palcohol isn’t approved. It just means that these labels aren’t approved. We will re-submit labels. We don’t have an expected approval date as label approval can vary widely.” Consumerist

1.  I’ve never heard anyone dealing with government regulations and the approval process say that their product was approved faster than expected (so that was the first sign something was wrong).

2.  I suspect there’s great concern regarding concessions at professional sporting events  which generate millions of dollars for vendors and team owners.  Especially after stories recently circulated showing that a large beer and regular beer had the same amount of alcohol in the glass  regardless of cup size.  Kinda makes you feel a little less sorry for the vendors (who have been ripping people off) when they start crying about their concerns over Palcohol and the ‘dangers,’ it represents for the community.

3.  I’m looking forward to all the stories of people snorting their Palcohol/Viagra mixture or other creative ways people out with their pals will use Palcohol.  I did not not have to wait long:  Business Insider May 22, 2014 What Happens When you Snort Powdered Alcohol

 

 

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