web analytics

Proctor & Gamble Promptly Responds to Customer Concerns & will Voluntarily Remove Microbeads from Crest* Removal by March 2016

Proctor & Gamble Promptly Responds to Customer Concerns & will Voluntarily Remove Microbeads from Crest* Removal by March 2016

September 17, 2014

TPNN Jennifer Burke

Microbeads, found in many of today’s toothpaste, are made out of polyethylene. This is the same substance used to make a number of plastic things including garbage containers, grocery bags, bullet proof vests, even knee replacements.  And the FDA approved it to be used in toothpaste.

Crest Microbeads

Source: TPNN Image Source: Screen Capture

Dental hygienist and blogger Trish Walraven started noticing blue specks  around the gum lines in patients; and, all these patients seem to have one thing in common.  They brush with Crest products containing the mircobeads (other makers also have similar issues but not as frequently as Crest).  These polyethylene beads get caught up on the gum and create bacteria pockets which could lead to gum disease if let untreated.

Since Walraven’s story:

Procter and Gamble, the manufacturers of Crest, have taken action in response. In a statement made to ABC15 in Phoenix, they said, “While the ingredient in question is completely safe, approved for use in foods by the FDA, and part of an enjoyable brushing experience for millions of consumers with no issues, we understand there is a growing preference for us to remove this ingredient. So we will.”

“We currently have products without microbeads for those who would prefer them. We have begun removing microbeads from the rest of our toothpastes*, and the majority of our product volume will be microbead-free within six months. We will complete our removal process by March of 2016.”

Procter and Gamble listening to their customer concerns by removing products with a rather swift phase out which is very impressive and unlike a lot of other companies with far more serious complaints about products that will continue to refer to their prodcut as “the Gold Standard” despite hurting people.

 

No Comments

Post a Comment