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Predatory Sexist Frauds Become Fearfully Unhinged When Truth Is Exposed

February 4, 2017 Updated throughout but most recently 3/22/2017 I'd like to show you what unethical frauds who have no way of legally controlling their own negative truthful information will resort to as a means to protect their fraudulent & predatory business practices. Posted on Medtechy May 16,...

Creating a Memorable Holiday Experience for Customers: A Lost Art

November 27, 2015   #Marketing #Fail by @BestBuy for trying to start #BlackFriday sales on a #Tuesday 3 weeks before #Thanksgiving #Nope pic.twitter.com/OeQemSCVPe — Melayna Lokosky (@MelaynaLokosky) November 10, 2015 Waking from the turkey coma of yesterday's Thanksgiving feast, we're now ready for the full on assault of ads....

Barbie Kicks Sea World’s Ass to the Curb

April 24, 2015 CNNMoney: Mattel, maker of Barbie #ForcedAccountability from Sea World by cutting ties with the company from the negative backlash from Blackfish and opted out of offering Sea World Barbie.   Mattel's image was being harmed by Sea World's negative image and this announcement...

Updated: Rules Of Engagement: Stay In Your Social Media Lane

February 4, 2015: Updated middle of the page* November 16, 2014 The Difference between Marketing vs. Branding Twitter analytics showing organic growth of followers Rules of Social Engagement Part I Stay In Your Lane Business vs Personal We know if someone is in our life for personal and or business reasons but...

When E.F. Hutton Talks…

January 2, 2015 If you can finish the title of today's post with "People Listen," then two things you're likely in your late 30's or older and can recognize the importance of a great company tagline. E.F. Hutton was a brokerage house started in San Francisco in...

Are Brand Ambassadors the New Unpaid Interns? Both are Bad Ideas!

UPDATED BELOW: November 6, 3014 Julia Allison inconsistent & contradictory language to action regarding Halloween costumes and endorsements. July 6, 2014 Fabricating job titles is the new thing in marketing and none are quite as dumb as AOL's Digital Prophet or pointless as Chief Visionary Officer.  These titles are...

Unethical Marketing: The DOJ’s Conflict of Interest Case Study

October 12, 2014 If you're a chronic reader of this site (first, thank you) and second it's known that unethical marketing is part of the problem associated with fraud that's being encouraged, replicated and rewarded by companies employing tactics from The Sociopathic Business Model™. Just as...

Give Good Face: What Your Profile Picture Says about You

August 16, 2014 An ad for PhotoFeeler came across my Twitter feed which I found rather intriguing, since I've been conducting a very unscientific study of my own profile pictures.  It started as more of a joke with a friend to see if certain pictures would...

Updated: Why I Still Will Never Buy Coobie Products: The Sociopathic Business Model™

June 4, 2014 Updated The word "Ambassador" is the marketing world’s idea of spinning a formerly prestigious title while pretentiously applying it to  someone willing to basically help brand their product in exchange of goods.  Ethical companies and their representatives will disclose the elements of the arrangement creating transparency for the consumer. Source My inquiry...