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Haters vs. Forced Accountability Tag

UPDATED: Twitter Ad King Russell (Russ) Ruffino Clients on Demand & The Sociopathic Business Model™

Look for an update tomorrow: July 6, 2018 UPDATED: March 14, 2016, Below Original-Russ Ruffino CAUGHT Unethically Spamming Killing My Career UPDATED November 18, 2015 [caption id="attachment_14661" align="alignnone" width="1080"] Russell Ruffino buys an ad in Inc Magazine (example of native advertising)[/caption] [caption id="attachment_14902" align="aligncenter" width="600"] At first glance it...

The #RHONY Carole Radziwill Case Study: Marketing Vs Branding

UPDATED: July 30, 2014  Whoops more inconsistent & contradictory language to action from Carole Radziwill as she wrote in her book that she scattered her husband's ashes off the coast of East Hampton (noted in red below).  July 23, 2015 [caption id="attachment_11350" align="alignnone" width="960"] Real Housewives who understand...

Barbie Kicks Sea World’s Ass to the Curb

April 24, 2015 CNNMoney: Mattel, maker of Barbie #ForcedAccountability from Sea World by cutting ties with the company from the negative backlash from Blackfish and opted out of offering Sea World Barbie.   Mattel's image was being harmed by Sea World's negative image and this announcement...

Thank You & Happy New Year!

December 30, 2014 Thank you & Happy New Year! I’m a very private person and a reluctant storyteller of my own story which I recognize to a reader is very confusing and begs the question, “Why start a blog?” Very simply, my story became much bigger than...

Umm Can We Break Up In 2015?

December 12, 2014 Just in case you’re not convinced we need to divorce words like disruption and growth hacking in 2015 here’s a little refresher. Branding is what people focus on who don’t have a viable product or service.  And if further proof is still needed there’s...

Are Brand Ambassadors the New Unpaid Interns? Both are Bad Ideas!

UPDATED BELOW: November 6, 3014 Julia Allison inconsistent & contradictory language to action regarding Halloween costumes and endorsements. July 6, 2014 Fabricating job titles is the new thing in marketing and none are quite as dumb as AOL's Digital Prophet or pointless as Chief Visionary Officer.  These titles are...

Monica Lewinsky was Not “In Love” She was Abused by Bill Clinton

Updated: March 2015 Monica Lewinsky Ted Talk : Playing victim for all the wrong reasons.  She was abused by her boss at work despite using the word "consensual"  (Bill Clinton was in a position of power over an employee) and her failure to recognize that fact but cling...