web analytics

Updated: ABC 15 Nabs Fay Fredricks: NBC 12 News Phoenix, AZ a Tegna Company: Where is Fay Fredricks? Is it Time to #ChangeTheChannel & #FollowFay?

Updated: ABC 15 Nabs Fay Fredricks: NBC 12 News Phoenix, AZ a Tegna Company: Where is Fay Fredricks? Is it Time to #ChangeTheChannel & #FollowFay?

Updated: April 21, 2017 As predicted by The Sociopathic Business Model™: TEGNA’s NBC’s, 12 News anchor Vanessa Ruiz didn’t last in the anchor position until the end of her contract in July.  According to FTVLive “management is pulling Ruiz off the main shows and the other Anchors at the station were told that she will different schedule until her contract is up in July.” We’d like to say we’re surprised but all accomplices eventually become victims. Maybe Ruiz can try out a French accent at her next station.

UPDATED: September 1, 2015

  Very happy that Fay Fredricks found a new home on Phoenix ABC 15; but, that doesn’t change Tegna 12 News NBC’s mistreatment of an employee for 14 years. If you, like me, are going to #FollowFay over to ABC 15 please show support on social media and let #12News advertisers know why you’re making the switch. UPDATED August 31, 2015 BOYCOTT Advertisers of TEGNA NBC 12 News Who Nationally & Unethically Exploited Racism for Ratings & Implied their Viewers are Racist | KILLING MY CAREER

August 18, 2015

NBC 12 News Phoenix AZ A Tenga Company Where in the World Is Fay Fredricks?

NBC 12 News Phoenix AZ A Tenga Company Where in the World Is Fay Fredricks?

 

Disclosure:  This story is written, like many others on this site, as a live Case Study to show patterns in workplace abuse which is often a tactic used in The Sociopathic Business Model by companies engaging in ethical and or illegal activity at the expense of patients, consumers, employees & taxpayers.  The points made are my own and not of Fay Fredricks or 12 News Phoenix, AZ a Tegna Company.

Is 12 New Phoenix AZ a Tegna Company employing tactics from The Sociopathic Business Model™

Is 12 New Phoenix AZ a Tegna Company employing tactics from The Sociopathic Business Model™?

This is a Case Study I’ve wanted to do for some time but because of my personal friendship with Fay Fredricks I’ve been inconsistent & contradicted myself by (in this case) not writing about what I do daily, workplace abuse & corporate fraud. Because of a 10 year plus friendship with Fay, who worked first as a reporter but most will remember her as an anchor at NBC 12 News Phoenix, AZ a Tegna Company, for more than 14 years I’d ignored previous patterns abuse but given recent very public & noticeable events,  not writing about a public case of potential workplace abuse just because she’s my friend is unethical. White Party September 2008   I fully recognize in writing this Case Study it could very well end our 10 year friendship, I hope that’s not the outcome, but as I’ve often written to the over 350,000+ viewers of this website’s organic traffic*, workplace abuse is no longer just my story it’s our story; and, each time we allow a company to get away with unethical or illegal behavior it strengthens a corrupt business model at the expense of patients, consumers, viewers, employees and taxpayers.

*Since January 2014 Organic traffic is naturally occurring traffic not paid for traffic and means there’s an engaged audience which the metrics support across many industries (pharma, med device, marketing, automotive, and startups) as The Sociopathic Business Model™ applies to any and all companies engaging in unethical & or illegal activity. As it’s a likely tactic to state I’m exploiting my friendship for readers and data strongly suggests I had readers well before this story.

I’m not a just a causal friend of Fay and her husband Tim Ring the 3TV Sportscaster I was in the delivery room when their twin sons Connor & Dylan were born. Not by design mind you but out of demand. Tim was working in Denver at the time and trying (despite the weather and airlines not cooperating) to get to Phoenix in time for the earlier than expected birth of their sons. I don’t share this story for any other reason than to give context to a friendship which could be viewed as bias, but I’ll leave that up to the readers to decide, as I tend to have a higher opinion of readers than most media executives. Almost two years ago, during a personal lunch, I asked if I could walk Fay through what I’d been working on, The Sociopathic Business Model™, a diagnostic tool, to help people recognize patterns of abusive corporate behavior as a means to expose, protect and create positive change by forcing accountability back on to the corrupt corporation, as I thought I was noticing similar patterns of workplace abuse materializing on her station, which I mentioned to her at the time.

Checklist-of-Characteristic-of-The-Sociopathic-Business-Model (1)

Is NBC 12 News Phoenix AZ a Tegna Company employing tactics from The Sociopathic Business Model™ when transitioning female anchors?

 

12 News possibly employing tactics from The Sociopathic Business Model™ Failure Insult & Demean

12 News possibly employing tactics from The Sociopathic Business Model™ Failure Insult & Demean

Yesterday, NBC 12 News Phoenix AZ a Tegna Company via Mark Curtis announced a  new partner in crime but: NBC 12 News Phoenix AZ a Tegna Company rather glibly made the announcement NBC 12 News Phoenix AZ a Tegna Company’s inconsistent & contradictory language to action regarding the announcement which in itself indicates the station was aware there was a previous partner in crime could also be viewed as insulting, demeaning and creating hopelessness in the victims  (and isn’t a news station supposed to report news? Again, inconsistent & contradictory on the part of the station not to address the change head on).

NBC 12 News Phoenix AZ a Tegna Company Manipulation of facts while not addressing the viewers who asked directly where Fay Fredricks is, it appears today, the company decided to double-down on manipulation by distracting with an already familiar face (but do notice the time slot change for Emma Jade, she’ll no longer be weekday mornings (a more desirable position) but now on weekends (is the station punishing a woman for having a child?) Contracts or not employers must be fearful of the Hobby Lobby decision to human personify a company because that opens the door legally for corrupt companies up to be sued for being sociopathic (beyond EEOC claims) and there’s more than a few local attorneys who I know first-hand, would love to handle such claims.

Is NBC 12 News Phoenix AZ a Tegna Company exploiting one employee to distract viewers from asking about where Fay Fredricks is currently?

Is NBC 12 News Phoenix AZ a Tegna Company exploiting one employee to distract viewers from asking about where Fay Fredricks is currently?

 

NBC 12 News Phoenix AZ a Tegna Company while not recognizing the rights of 14 year station veteran Fay Fredricks, anchor replacement Vanessa Ruiz, or loyal viewers did so without shame, remorse, guilt or accountability

When a company pits employees against one another like we’ve recently read about in The New York Times Amazon article that’s a sign of an abusive workplace or when a  company manages by fear, threats, or intimidation.

NBC 12 News Phoenix AZ a Tegna Company insulted and demeaned Fredricks, Ruiz and their loyal viewing audience by not addressing but ignoring the change (rarely challenged and prefer s to work that way).

12 News possibly employing tactics from The Sociopathic Business Model™

12 News possibly employing tactics from The Sociopathic Business Model™

All employee accomplices eventually become employee victims under #TheSociopathicBusinessModel

All employee accomplices eventually become employee victims under #TheSociopathicBusinessModel

It’s important to point out companies who may employ tactics from The Sociopathic Business Model™   that eventually all employee (accomplices) will become employee (victims) it’s not a matter of if it’s when.  When corporate negative truth is exposed damaging image which is tied to profits it’s not uncommon that a company will try and threaten, intimidate or retaliate as a means to prevent the negative truth they’d rather remain hidden from becoming exposed.

Fact based evidence over time is a good indicator of the future.

Fact based evidence over time is a good indicator of the future.

When should NBC 12 News A Tegna Company’s Phoenix viewers expect Vanessa Ruiz to announce her “new partner in crime?”

Again, I express that this Case Study was done based on events that unfolded yesterday publically, are my own opinions and were written without knowledge from anyone mentioned in this piece, so it’s not coming down unless NBC 12 News Phoenix AZ a Tegna Company should decide to unethically & illegally try and take legal action. If the station should try and threaten or intimidate Fay into getting it taken down that’s likely documented retalitory behavior &  frequent readers will know that bigger, more powerful organizations than a Tegna Company have tried (and failed). 

Brilliant marketing by the executives at NBC 12 News a Tegna Company

Brilliant marketing by the executives at NBC 12 News a Tegna Company

John Misner President & GM NBC 12 News A Tegna Company

NBC 12 News Phoenix AZ a Tegna Company already has questionable ethics for association with parent network NBC and misremembering anchor Brian Williams, Ebola quarantine breaking, soup-loving Nancy Synderman or NBC’s Today’s Show ill-treatment of Ann Curry.   All of this is enough information for me, despite my personal friendship with Fay to #ChangeTheChannel and #FollowFay if her anchoring days are over at NBC 12 News Phoenix AZ a Tegna Company -let’s just hope one of the other stations is smart enough to realize that more than just her friends will follow her. It’s up to each person reading this to apply the facts and make the best decisions based on those facts for themselves and or their families.

52 Comments
  • Anna Ayers
    Reply

    I am so sorry this has happened to Fay. I have watched her on channel 12 since she started. This sounds very familiar as I’ve experienced such abuse in my 30 year career

    August 19, 2015 at 6:30 pm
    • Anonymous
      Reply

      Agree with you! Need to switch channels, poor Fay. Don’t need or want to watch the new girl, just not my style.

      September 1, 2015 at 2:36 pm
      • Lorna
        Reply

        I already changed the channel. Fay deserve better. Mark Curtis and the new girl are boring. I wish Caribe Devine will leave too.

        September 5, 2015 at 8:34 am
    • Anonymous
      Reply

      I can’t stand Fay. She obviously thinks too much of herself.

      July 24, 2017 at 4:48 pm
  • Dave Hall
    Reply

    Thank you for bringing this business model to the forefront! Really interesting. I hope not only Fay but others do not get the short end of the deal. As you mentioned Ann Curry and DR Snyderman, what became of them? They are awesome. Maybe it’s time for me to rethink what network I watch. If you can let us all know where Fay ends up. Keep writing!!

    August 24, 2015 at 6:05 pm
  • dianne incardona
    Reply

    I miss Faye couldn’t believe we did not even get a good bye just this new girl coming another Mexican with her slang accent I think I will change the channel

    August 25, 2015 at 8:19 pm
    • Anonymous
      Reply

      Just because she’ speaks Spanish does not mean she’s Mexican! I hate people who are ignorant!

      September 1, 2015 at 10:32 pm
    • Anonymous
      Reply

      Slang language??? Please!!!

      January 5, 2016 at 5:59 pm
  • Kathy J Barrow
    Reply

    I am done with Channel 12/Phoenix…and look forward to Fay appearing on 15 on 9/14. This new “Vanessa” is disgusting…has no class, You can barely understand her, too much make up, appears to want to be “hip” and “young”. Not! Maybe she should consider toning down your clothes so it does not like you are going clubbing. Doesn’t really matter -you won’t be in Phx long. Need to go back to LA or Miami. Again, no class – and even less class to take a job when someone else was shoved out. Not anchor material. Good luck, Mark. You are going, to need it with this one. Cannot wait for Fay and Channel 15.

    September 1, 2015 at 10:27 pm
      • Anonymous
        Reply

        I love the new girl I’m a new fan

        September 3, 2015 at 11:51 pm
      • Anonymous
        Reply

        How can this be a promotion? She left the second largest television market for Phoenix. A small market where people in television come to die.

        September 6, 2015 at 4:24 pm
        • JR - PHX
          Reply

          PHX is the 6th largest US city.

          September 10, 2015 at 3:20 pm
  • Val
    Reply

    Very interesting.. Always suspected the stations had zero loyalty to the employees and viewers. What happened to Doug M…I really enjoyed the 4 of them on the morning show.

    September 2, 2015 at 3:05 pm
    • Ohio
      Reply

      Doug is anchoring EVB Live at 4pm

      September 14, 2015 at 4:33 pm
  • Viewer
    Reply

    You are making this sound like some big conspiracy. A majority of this is pure speculation. As far as Emma Jade is concerned, did it ever occur to you that it could have been HER decision to change her shifts to spend more time with her newborn baby? Is that too far fetched for you to get your head around? You clearly need a hobby. Broadcasters move around all the time. It’s not the end of the world. Take a deep breath and chill. As a fan of Fay, I’m excited for her to start the next chapter in her impressive career at ABC 15.

    September 6, 2015 at 12:55 am
      • Viewer
        Reply

        As a personal friend of EJ, I can tell you unequivocally that you are wrong in your speculation. And, I know she doesn’t appreciate being dragged into this smear campaign, so it would be appreciated if you stuck with the facts. Emma is enjoying being able to be at home with her baby during the week, while still being able to continue her career in broadcasting on the weekends. It’s not fair to pull her into this.

        September 6, 2015 at 1:48 am
  • Not a 12 fan
    Reply

    Well I did not see any story here about why is gone. Did I miss that? Also Caribe and Tram had babies and have not been demoted or let go. A little more background might be helpful.

    September 9, 2015 at 6:33 am
  • Former 12 viewer
    Reply

    We were excited when Fay was anchoring with Mark for that brief time, then abra- cadabra…she’s gone! We’ve been waiting for Emma to come back, now find out she’ll only be on weekends. When EJ went to NY, she owned those reports, why would they punish her for being so good. I figured the network would grab her up. Time to change. We’ll be following Fay & definitely avoiding 12. Looking forward to a strong, intelligent female anchoring the news. See you next week Fay! Buh-Bye channel 12 news! #FollowFay

    September 11, 2015 at 5:07 pm
    • Julie
      Reply

      I too have switched to 15 and will follow Fay! Plus that means I will be on 15 morning ,noon, & night! Enough of the games with loyal employees AND fans!

      September 14, 2015 at 5:41 pm
  • Han
    Reply

    I too thought that the way they (12 news ) handled this issue was truly a slap in the face to Fay. So far I am not impressed by the new anchor. The recent changes in the “cast” are crazy. What can the reporters think whil literally walking on eggs not knowing who’s next?

    September 18, 2015 at 9:16 am
  • Geneva
    Reply

    I think one that should be leaving is Mark Curtis, He thinks he owns the station. Thank God Faye was smart enough to get out right away. The new person comes on too strong, send her to Miami. She talks so fast you can’t understand what she is trying to say.

    September 19, 2015 at 8:01 pm
  • JB
    Reply

    The corporate tactics sound a lot like Scientology tactics only not quite as extreme….yet.

    September 21, 2015 at 6:20 pm
  • kelley
    Reply

    Wait, What? Did Fay LEAVE on her own? nowhere in this CASE STUDY do you comment on the facts surrounding her departure? Did she want something different from her job and they did not want to comply so she started looking elsewhere? Did she quit? or was she let go? broke rules?

    If you want “viewers” or “fans” to make an intelligent comment on your case study, you have to give all of the facts so that we can discern if your sociopathic business model was in play here at all?

    I feel like this study is just as lacking in the facts of the matter as was the 12news organization.

    Give us the facts.

    and personally…. it was a matter of time with DM before that morning group broke up. He is clearly an east coast newscaster, His heart is in the Northeast, I bet he is back there by the end of the year.

    September 22, 2015 at 1:47 pm
  • So, some of what’s written here is decent information, but honestly, I have no idea what happened to Fay that’s so abusive. There was so much hearsay and random ramblings that nothing of any value was said. When someone says, “my new partner in crime,” they’re saying a figure of speech. Only an overly sensitive SJW looks deeply into such a thing.

    Overall it looks as though, despite knowing the people involved personally, your research skills didn’t go any further than a couple tweets. I don’t understand what point you’re trying to make, and I work in the media.

    All that aside, you do at least recognize the sociopathic nature of local television news media, and this is a shock to absolutely nobody. Watch Network from 40 years ago. We’re still mad as hell and if you’re not gonna take it anymore, you need to present a better case.

    And I can’t help but laugh that racist old ignorant people in Phoenix of all places still complain anytime someone speaks in any kind of Spanish accent. That type of racism is soooooooo much worse and more dangerous than the internal politics of a silly local news station.

    Anything on OTA networks is watered down and polished with a shiny Disneyfied story. You’re not in a position to take a strong enough stance to change anything about that. Instead this blog comes off as a disingenuous (and shockingly poorly researched, considering how close the author is to the source) attempt to defend a woman against unfair treatment that can’t be proved.

    If she has proof of unfair treatment, before I was a journalist, I was a bank whistleblower, and I’d be happy to walk Fay Fredricks through the process to fight this in court in a way that can actually change the system for the women who experience abuse in the workplace after. Until real steps and sacrifices are taken to protect others, this is fluff.

    I know Amber Lyon, and Fay Fredricks is no Amber Lyon…

    September 23, 2015 at 1:55 pm
  • Trina
    Reply

    I watched News 12 for years, but I will not watch it as long as Vanessa is on. I do not like her, and I do think she is the problem. Perhaps not anything to do with Faye, but she is a problem. She talks fast and is so ignorant and unpolished plus just the way she looks is off putting. We went from classy and sophisticated with Lynn Sue and Faye to this??!!! Wow, Phoenix, wake up, obviously Channel 12 is trying to target their audience, and I think this is a direct insult as to what they think about their target audience.

    September 29, 2015 at 4:06 pm
    • Previous 12 News Watcher
      Reply

      Its a well know fact Vanessa slept her way to the top having had relationships with many of her previous station managers. This is NOT unsubstantiated rumor but fact.

      January 1, 2016 at 7:06 am
  • jerry
    Reply

    to the famely of CBS anchor Otis Livingston tell him to stop tretened people onthe streets of New York he mey go to jail

    October 22, 2015 at 2:51 pm
  • Nancy Collett
    Reply

    Did not realize that Fay Fredrick had switched to channel 15 until seeing her after Cardinals football game this evening. Definitely switching to channel 15 for news. Channel 12 is definitely not the same anymore!

    October 26, 2015 at 9:00 pm
  • Chris
    Reply

    I’m thoroughly and regularly upset with NBC all the way back to Ann Curry…. I’ve tried to switch before it hasn’t been easy to change… However, V. Ruiz is horrible as an anchor I cannot believe she got this job (you can’t even understand her and she is not polished/worthy). I wonder how their ratings have been since I hope they have tanked…. They deserve it they made very poor choices all the way around

    November 10, 2015 at 7:17 pm
  • jlr
    Reply

    Love watching Fay, I switched to 15 also

    January 3, 2016 at 12:05 pm
  • Pete and Angie
    Reply

    Stopped watching ch12 news ever since they let Fay go and hired “Miss Mexico”. However,we may be forced to give up watching our favorite NBC programs as well. It seems like that every commercial between program on CH12 “pitches” the new anchors. No other station does that. Forcing “Miss Mexico” and “clueless” Mark Curtis down our throats is not working. We really feel sorry for people like Bruce Cooper, Caribe and Joe Dana that have to be caught up in this mess. So, please CH12 “Big Wigs”‘ , just keep these people on the regular news slot so that we can turn them off and not see them during our favorite programs.

    February 6, 2016 at 10:16 am
  • Anonymous
    Reply

    I’m not a fan of Vanessa Ruiz at all. My 82 year old mother who has watched channel 12 news for 30 years always switches to 15 when Ruiz is on. There is something about her voice that I find very annoying and it’s not the accent. I actually love hearing accents when people talk. She is fake, I don’t like her inflections, her hair looks like plastic, she talks way too fast and she has no chemistry with mark. I loved Lin sue and enjoyed Fay. I’ve tried to warm up to Vanessa because I love Bruce cooper and like mark Curtis. But after all these months I still can’t stand Vanessa.

    February 19, 2016 at 11:08 pm
  • 12 news is horrible
    Reply

    I thought channel 12 was doing something charitable my helping someone with mental disabilities. Then i realized this was not a joke. That Vanessa Ruiz thing, it or whatever the heck you want to call it was here to stay. She is freaking horrible. I honestly hope they get rid of it. 12 sucks now that Doug and Fay are gone. Screw you 12 news.

    March 29, 2016 at 10:53 pm
  • Anonymous
    Reply

    Joe Dana is extremely creepy! He gives me the chills.

    August 18, 2017 at 6:29 am
  • V.c.
    Reply

    Fay needs to stop getting face lifts, she looks bloated. She was much prettier before.. Did channel 15 require that?

    September 12, 2017 at 4:38 pm

Post a Reply to Kathy J Barrow Cancel Reply