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The Sociopathic Business Model™

“Lead By Example” Johnson & Johnson’s CEO Alex Gorsky

What Example is Alex Gorsky Setting?  Demand that Johnson & Johnson update and correct their website to properly reflect the executive and senior management bios of Alex Gorsky and Gary Pruden with all their exact titles at Janssen which will permanently tie them to the Risperdal...

Because Douchelord Dungeon was Taken

  This is about as close as any of these guys will ever actually get to a woman. Again, let's file this under stuff you can't make up: "When I interviewed for Dropbox, I was interviewed in a room called 'The Break-up Room,' by a male. It was...

PR Spin is Spun!

Forbes, 2/13/2014 The Death of 'Spin' (Will It Kill The Future Of Public Relations?) Transparency and ethics are making a comeback!  The manipulation of SEO (The Yellow Brick Road of Risperdal?)*, creates a greater demand for actual content and less spin.  Spin is spun and as consumers...

Meet AOL’s Digital Prophet-This Company has Issues

AOL has issues beyond repair at this point. They want to consider setting fire to the place and starting over.  Meet AOL's Digital Phrophet-yeah apparently it's really a job title.  I have to imagine that his business cards all contain a hit of acid, it's...

App. Designer sour on Apple

I recently, (last night)* wrote about the importance of having a good manager at work.  Jordan Price, a now former app. designer for Apple: My immediate boss, who had a habit of making personal insults shrouded as jokes to anyone below him, started making direct and...

Dorothy Meets Up with the ‘Fella Brick Road’

The Janssen Pharmaceutical story may seem like a ‘Fairy Tale’ to some, but for many it was a nightmare.  So far in this case study, it’s been ‘Follow the Fella Brick Road'  Alex Gorsky   Gary Pruden Until we complete the 'Trifecta of Terrific' with: Bridget Ross worked with Alex and...

AOL’s CEO Tim Armstrong a Repeat Baby Basher!

According to today's article in ValleyWag,  (the first to grab on to this story), AOL's CEO, Tim Armstrong, in hot water once again, it appears he previously had problems with water of a different kind: water breaking. In 2005, Armstrong was working as Google's VP of...

Are Johnson & Johnson’s Gorsky and Pruden Rewriting SEO History?

A company wouldn’t promote executives associated with one of the largest fines in US History, would they?  And, certainly not more than once?  So, yesterday we learned that companies may be changing wording to not have their crimes follow their companies or executives regarding Search...